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Helping clinics present online with the same level of standard of care found within their practice.

Athaerv Dasoondi

Info

"Hi, I'm Athaerv — Swiss design nerd who ended up building an AI receptionist for clinics."

Historic art has always found its way into modern brands - Swiss design is one of the clearest examples of that. Museums have been doing it for decades, using grid systems and typographic clarity to make centuries-old history feel immediate and accessible. That's the philosophy I bring to the businesses I work with. Not because it looks good, but because Swiss design was built around one idea...... making information impossible to ignore. And every business owner has a  story that's just not worth ignoring.

Historic art has always found its way into modern brands - Swiss design is one of the clearest examples of that. Museums have been doing it for decades, using grid systems and typographic clarity to make centuries-old history feel immediate and accessible. That’s the philosophy I bring to the businesses I work with. Not because it looks good, but because Swiss design was built around one idea…… making information impossible to ignore. And every business owner has a  story that’s just not worth ignoring.

How I design

Pushing the boundaries of aesthetics, Crafting sites that brings alignment

Design Grid

1. Build for Trust, Not Attention

Most clinic websites fight for attention. The best ones earn trust. Every layout, image, and interaction should reduce uncertainty and help patients feel confident in their next step. What matters is not how loudly a website speaks, but how clearly it communicates.

1. Build for Trust, Not Attention

Most clinic websites fight for attention. The best ones earn trust. Every layout, image, and interaction should reduce uncertainty and help patients feel confident in their next step. What matters is not how loudly a website speaks, but how clearly it communicates.

4. Design Beyond the Website

A website is rarely the first touchpoint. Patients discover clinics through Instagram, referrals, Google searches, and word of mouth before they ever land on a homepage. What matters is creating a cohesive experience across every touchpoint so the brand feels familiar, credible, and memorable wherever it appears.

2. Design Beyond the Website

A website is rarely the first touchpoint. Patients discover clinics through Instagram, referrals, Google searches, and word of mouth before they ever land on a homepage. What matters is creating a cohesive experience across every touchpoint so the brand feels familiar, credible, and memorable wherever it appears.

2. Every Detail Signals Quality

Patients form opinions long before they book. The spacing, typography, imagery, and structure all become signals of the standard of care they can expect. What matters is not decoration, but creating consistency that makes a practice feel established, considered, and professional.

3. Every Detail Signals Quality

Patients form opinions long before they book. The spacing, typography, imagery, and structure all become signals of the standard of care they can expect. What matters is not decoration, but creating consistency that makes a practice feel established, considered, and professional.

5. Build for the Right Patient

Growth doesn't come from attracting everyone. It comes from attracting the people who already value what you do. The role of design is not to maximise traffic, but to help the right patients recognise themselves in your practice. What matters is creating alignment between the clinic you have built and the people you want to serve.

4. Build for the Right Patient

Growth doesn't come from attracting everyone. It comes from attracting the people who already value what you do. The role of design is not to maximise traffic, but to help the right patients recognise themselves in your practice. What matters is creating alignment between the clinic you have built and the people you want to serve.

3. Clarity Creates Confidence

The strongest websites make decisions feel easy. Information should be organised so naturally that patients never have to search for answers. Complexity creates hesitation. Clarity creates confidence. What matters is helping people understand exactly who you are, what you offer, and why they should trust you.

5. Clarity Creates Confidence

The strongest websites make decisions feel easy. Information should be organised so naturally that patients never have to search for answers. Complexity creates hesitation. Clarity creates confidence. What matters is helping people understand exactly who you are, what you offer, and why they should trust you.

Insights + Outcomes

Understanding the Dynamics of Modern Aesthetics

My research lives where clinical data meets human decision-making — turning scattered patient behaviours into patterns that reveal why people choose, stay, or leave. Built from a design practice embedded in aesthetic medicine, this work maps the invisible architecture of trust: the seconds that determine conversion, the psychology behind premium pricing, the triggers that move patients from hesitation to commitment, and the authority structures that reshape the entire market. The goal isn't another surface-level trend report. It's a strategic foundation for clinics ready to stop chasing leads and start engineering patient relationships that compound.

Research Series 01
Response latency as the primary determinant of patient acquisition in aesthetic medicine.
2026 / 8 min read

Speed To Lead

01

Speed To Lead

Research Series 01
How clinical authority shapes patient choice beyond evidence, price, or convenience.
2026 / 11 min read

Trust Driven Aesthetics

02

Trust Driven Aesthetics

01

Trust Driven Aesthetics

Research Series 01
The operational and psychological mechanisms that transform contemplation into commitment.
2026 / 10 min read

Conversion Triggers

03

Conversion Triggers

01

Conversion Triggers

Research Series 01
Why patients pay premium prices for invisible quality in aesthetic medicine markets.
2026 / 12 min read

Price Sensitivity

04

Price Sensitivity

01

Price Sensitivity

More Research series dropping in July

More Research series dropping in July

Stay Tuned

Stay Tuned

Research Series 01
How clinical authority shapes patient choice beyond evidence, price, or convenience.
2026 / 14 min read

Desicion Psycology

05

Desicion Psycology

01

Desicion Psycology

Aria

AI assistant that became the front desk for clinics, Built around patient enquiries

Socials

Athaerv Dasoondi

Design lead & Creative Director

Socials
athaerv@getmelo.co.uk
Instagram
©2026. All rights reserved.
Socials

Athaerv Dasoondi

Design lead & Creative Director

athaerv@getmelo.co.uk
Instagram
©2026. All rights reserved.

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